The Contender                       

Sometimes the best defense is a great offense?

In business, as in life, we all are faced with challenges that must be dealt with head on, no holds barred! A lot like when a boxer steps into the ring toe-to-toe with their opponent, all the hype is over, weigh in, interviews and screaming fans. Its each man for themselves and at the final bell they turn to the judges for the results in hopes that they performed to the level of champion.

It’s amazing to see the many changes that we’ve experienced in the credit union movement over the past fifteen years of my employment in the banking industry. Right when you think everything is running smoothly, loan rates drop to there lowest in fifty years forcing return on dividends to hit rock bottom. While borrowers are saving hundreds on their loans, investment accounts are feeling the strain.

The World Wide Web has forced us into the twenty first century with new products and services that have changed the way consumers handle their personal finances. Online banking, online visa and bill payer has given members the ability to balance their checking account, look up recent visa transactions and pay all their bills while sipping coffee before work.

The financial industry as a whole has put on the gloves to compete for a piece of the pie. Credit unions have always strived to provide excellence in service and products. Local credit unions have raised the level of the bar to compete for their fair share of the market. Competition is always good, when credit unions compete, consumers win. Your credit union has climbed in the ring to compete for your business.

We have strived to design our lending program to benefit all borrowers regardless of their situation. We fully understand that every consumer has different needs and each loan request should be handled accordingly. Most credit unions believe that members with less than perfect credit should receive a higher interest rate; we believe they deserve the right to a fair interest rate and the ability to rebuild their credit without being punished.

If your credit rating is considered A-paper as known in the lending industry as excellent, you too have the opportunity to save hundreds. We have empowered all members with our “Competitive Edge” loan product. This gives members the ability to shop for a new vehicle, boat or RV and refinance to the credit union for a reduction of 1% annual percentage rate on the rate they receive.      

We are very proud that our credit union is not open to all consumers like our competitors, this just makes us work harder for your business and make sure we offer you the finest products available to save you money or make your life more financially convenient. We have stepped into the ring to go toe-to-toe with the competition and through continued hard work we will keep our gloves on for you. 

Yours truly,


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